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Meet The JOYO UK Team

David Grant
Owner / Manager / Director of JOYO Audio UK Limited - Distributor of JOYO Guitar Effects
Manchester England.

David Grant - JOYO Guitar Effect PedalsAbout me : My passion for music started with playing synths, pushing buttons on things, tweaking effects on acid house basslines & drum machines in the late 80's.  Later I did a little bit of DJ'ing Madchester Indie faves and producing some electronic rave music, a few tracks got used on some indie films, but i lacked the confidence to get up and gig, it's not for everyone, but i enjoy it.  I also made a few playlists here and there too, im a music junky. I like to try and play every instrument, especially if it plugs into effects. A weird combination, that's Manchester music for you too, an eclectic mix. 


I was born in South Manchester in 1972 (Timperley - Home of Frank Sidebottom) and come from a family where music has always been part of our lives, my biggest musical influence has to be my Grandfather 'Bromley Harvey', he played Big Band trumpet and trombone throughout the 2nd World War with the likes of Glenn Miller and the Syd Lawrence Orchestra. He went on to be a popular music teacher in Manchester and remained passionate about music thr oughout his life, influencing the family into picking up various instruments to varying degrees of success. I spent a lot of my youth listening to post punk, electro synth pop, indie grungey guitars and acid house, i left my brain in the Hacienda nightclub in 1989 when music officially became my passion aged 17, at the same time I went to Manchester Uni and studied business, computers and the student union bar.

Fast forward many years, I am lucky enough to have had the opportunity of turning my personal love of music into a new business and enjoying working with many passionate, like minded talented people, friends, family, tubers, musicians, artists and FX geeks from all over the world. I have worked with the team at JOYO Technology China for over 8 years, but in an independent capacity, a distributor, strategic partner & friend. I was the first one to be selling JOYO in the UK way back in 2010, I recognised that technology & components were largely sourced from the East, so i brought them to the west.. My broad shoulders have long since shrugged off the xenophobic comments prolific in the music industry, I have intentionally avoided hiding this in rebranding products and charging people more. My quest is to provide quality products at affordable prices.

I like to think we have slowly been building the distribution and awareness of the brand in the UK / European market, challenging the larger corporations and supporting small businesses throughout the UK who are often overlooked by larger brands or dominated by larger retailers. During my time I have grown very passionate about JOYO products and our long distance relationship has become well established, with strategy and development of products playing a key part. A combined team effort in making it happen and certainly nothing to fear, the pedal revolution is here.! Over the years I really threw myself and my family into into the world of JOYO (including my house!) and the result of this obsession in 2014 we became JOYOs first official distributor, JOYO Audio UK Ltd.


I am proud of what we have achieved so far, putting the foundations in place of a new business in a very competitive market and industry. We act independently from any other distributor in the UK, retail online direcr, so we can maintain the affordable prices for all concerned.


We now bring these fantastic products to the UK market and focus on distribution and growing the brand, we are at the early stages of the business.  We show our support for the independent music retailers who are looking for something different with a margins that are attractive and a flexible way of working together. It shows the UK, that JOYO is a serious contender to alternative brands and that we care about what we do and what others think. There is great support for JOYO out there, great comments on line, on our facebook page and now we regularly appear in print & with many reviews on Youtube suppporting our quest .


JOYO products appeal on every level, the affordability and tonal quality of the range mean that they are the perfect choice for everybody, from young musicians starting out to experienced professionals at home, or at a gig.


We want to include everybody from our talented colleagues who design the pedals in the JOYO factory, to the independent retailers who we work with and support in the UK, to the aspiring artists who use the products. We want to share our knowledge, our passion, our universal love for music and to most of all just encourge the enjoyment it brings.


I am 47, partner for 29 years to (Liz-below), a dad to two beautiful girls and 2 whippets, I'm a bit of a hippy, a vegetarian, liberal, free thinking, introverted, musician, business man-cunian, Hacienda 88-92 raver, BMX'er, geek, unsigned musician, business intelligence consultant and software / product & web developer. (not in that order). oh I like photography & biscuits too, coffee, lots of coffee...

end of waffle.


Elizabeth Finlow


JOYO Audio UK Limited

The organised one.



With thanks to these people who all played a part in JOYO UK.. past and present..


Lewis Thompson
JOYO Audio UK Sales & Artist support

The knowledgeable one.


Andy Walker
He sells sea shells by the sea shore.


Matt Bolter

With over 250 years experience of playing live music, look out for his honest comments and reviews coming on each product page.

"Like me, I guess most guitarists love to experiment with their sound. Though most of us don't have the money to buy pedal after pedal in the search for our own holy grail. This is where JOYO comes in, quality pedals and accessories at low prices so you can experiment without breaking the bank" Matt B.



and you of course

Latest JOYO UK News - All Articles
JOYO Gem Box 3 Effect Processor List
This is the full list of effects / Digital Amp model simulations that are supplied as default on the new JOYO Gem Box 3. This is the Master JOYO Gem Box 3 Effects list showing what they could be based on next to the tone setting (allegedly).61 high quality preamp modulations 9 effects module, and a total of 157 effect types 26 built-in cabinet modulations, supports third party IRThe New JOYO GEM BOX III is the flagship model of JOYO's multi-effect processors, with smart reversed modelling technology, you now having 61 high quality preamp modulations, 9 effects module, 157 effe..
Featured Friend of  JOYO #1 - Kieran Clark
We are pleased to introduce to you our first featured Friend Of JOYO -  Kieran Clark. We launched our Friend of JOYO directory at the beginning of June, its a way of us sharing what you get upto using the JOYO. Well we said we would give away £50 to a random winner and Kieran is our first winner picked out of our first entries..  During the first week of July we had 2 students with us on work experience from Walkden High School, they were given the thumbs up to pick a winner from over 70 FOJ entries. So Lee and Sophie (both age 14) picked out a handful of en..
Guitar Effect Pedals not just for Dummies
Here is our ultimate guitar effect pedal dictionary for some of the phrases we use on the JOYO website, if you are just getting into the world of electric guitar and effect pedals, then this guitar effect pedal cheat sheet will hopefully give you a quick overview of some of the words guitar effect geeks might use. This terminology is not just for dummies, we go into more detail on product pages and try and explain what these pedals do and sound like. So check out the guitar effects by type and take a listen to some of the great demos of effects we have online. If you need any help..
Guide - How to power your guitar effects and pedal board
There are a number of ways to power your guitar effects and choosing which method you use can make a difference to your board. Making sure you have the right supply will ensure if they come on, prevent them from getting damaged, or become noisy.  BatteriesPedals are made of electronics, so the power you use ensures that they stay on when you need them. Whilst the 1st series, 2nd series of JOYO pedals and DrJ pedals all can be powered with a 9v battery, this is not the best option to power a board, it is primarily convenient. Your pedal board will only sound as good as your cheape..