About me : My passion for music started with playing synths, pushing buttons on things, tweaking effects on acid house basslines & drum machines in the late 80's. Later I did a little bit of DJ'ing Madchester Indie faves and producing some electronic rave music, a few tracks got used on some indie films, but i lacked the confidence to get up and gig, it's not for everyone, but i enjoy it. I also made a few playlists here and there too, im a music junky. I like to try and play every instrument, especially if it plugs into effects. A weird combination, that's Manchester music for you too, an eclectic mix.
I was born in South Manchester in 1972 (Timperley - Home of Frank Sidebottom) and come from a family where music has always been part of our lives, my biggest musical influence has to be my Grandfather 'Bromley Harvey', he played Big Band trumpet and trombone throughout the 2nd World War with the likes of Glenn Miller and the Syd Lawrence Orchestra. He went on to be a popular music teacher in Manchester and remained passionate about music thr oughout his life, influencing the family into picking up various instruments to varying degrees of success. I spent a lot of my youth listening to post punk, electro synth pop, indie grungey guitars and acid house, i left my brain in the Hacienda nightclub in 1989 when music officially became my passion aged 17, at the same time I went to Manchester Uni and studied business, computers and the student union bar.
Fast forward many years, I am lucky enough to have had the opportunity of turning my personal love of music into a new business and enjoying working with many passionate, like minded talented people, friends, family, tubers, musicians, artists and FX geeks from all over the world. I have worked with the team at JOYO Technology China for over 8 years, but in an independent capacity, a distributor, strategic partner & friend. I was the first one to be selling JOYO in the UK way back in 2010, I recognised that technology & components were largely sourced from the East, so i brought them to the west.. My broad shoulders have long since shrugged off the xenophobic comments prolific in the music industry, I have intentionally avoided hiding this in rebranding products and charging people more. My quest is to provide quality products at affordable prices.
I am proud of what we have achieved so far, putting the foundations in place of a new business in a very competitive market and industry. We act independently from any other distributor in the UK, so we can maintain the affordable prices for all concerned.
We now bring these fantastic products to the UK market and focus on distribution and growing the brand, we are at the early stages of the business. We show our support for the independent music retailers who are looking for something different with a margins that are attractive and a flexible way of working together. It shows the UK, that JOYO is a serious contender to alternative brands and that we care about what we do and what others think. There is great support for JOYO out there, great comments on line, on our facebook page and now we regularly appear in print & with many reviews on Youtube suppporting our quest .
JOYO products appeal on every level, the affordability and tonal quality of the range mean that they are the perfect choice for everybody, from young musicians starting out to experienced professionals at home, or at a gig.
We want to include everybody from our talented colleagues who design the pedals in the JOYO factory, to the independent retailers who we work with and support in the UK, to the aspiring artists who use the products. We want to share our knowledge, our passion, our universal love for music and to most of all just encourge the enjoyment it brings.
I am 45, partner for 28 years to (Liz-below), a dad to two beautiful girls and 2 whippets, I'm a bit of a hippy, a vegetarian, liberal, free thinking, introverted, musician, business man-cunian, Hacienda 88-92 raver, BMX'er, geek, unsigned musician, business intelligence consultant and software / product & web developer. (not in that order). oh I like photography too.
end of waffle.
JOYO Audio UK Limited
The organised one.
The knowledgeable one.
With over 250 years experience of playing live music, look out for his honest comments and reviews coming on each product page.
"Like me, I guess most guitarists love to experiment with their sound. Though most of us don't have the money to buy pedal after pedal in the search for our own holy grail. This is where JOYO comes in, quality pedals and accessories at low prices so you can experiment without breaking the bank" Matt B.
and you of course