Hello, thanks for being interested in JOYO ! First a bit about me ! Mainly so you know I am a real person. When I buy things online I am usually interested in who is behind a business. So here you are, it is just me in the UK. I currently work in a Covid secure 150 year old barn somewhere on the outskirts of Manchester England.
JOYO UK came about through my passion for music. My love of music started with playing the acoustic guitar at primary school, having group lessons probably aged 7 or 8. In my later teenage years I got into synths, pushing buttons on things, tweaking effects on acid house basslines & drum machines in the late 80's, early 90's. In my active years (pre business & family) I did a little bit of DJ'ing, Madchester Indie faves and produced some electronic rave music. A few tracks got used on some indie & corporate films, but I lacked the confidence to get up and gig.
Enjoying music is the key here for me, the fuel in the fire. The number of people who open with. 'Oh well I just do it for fun', it is as though it is an apology, admission of some kind of failing for their interest in wanting to play music. Don't say that ! Enjoying what you do, no matter what it is, or where it is, is 'The' ultimate goal to achieve, If we can help make that happen. I'm happy.
The greatest 'joy' I have gained from working in the music industry in a relative small time is witnessing any person experience playing an electric guitar through a distortion pedal and feeling the JOYO. It is an experience that I witness over and over, perhaps similar to that of a DJ watching the crowd, or a musician in the band. I am not aligned to any particular genre of music, our greatest enjoyment is helping educate anyone, of any age, sex, race achieve their own personal musical goals.
Unfortunately getting up and standing on a stage is not for everyone, especially if you have always struggled with that sort of thing in a 'hidden' mental capacity. As someone who suffers with complex PTSD I understand the struggle, how hard it is to get up and share. I find it impossible to do, one day maybe. I enjoy every single noise I make, enjoying music is my coping strategy and one of a few creative outlets I have embraced over the years that really grounds me.
Mental Health issues are rife in the music industry, we are all on the same creative spectrum and the gift comes with its positives and negatives for every individual. So when we say JOYO is run by musicians, it really means we are all a bit mentally ill, we are all on the same wave length that speaks a thousand languages, we are not ruthless brilliant business men who get to drive around in big cars. We love what we do and we have basically jammed our way this far, using the collective skills we have. An international brand.
I was born in South Manchester in 1972 (Timperley - Home of Frank Sidebottom) and come from a family where music has always been part of our lives. My biggest musical influence has to be my Grandfather 'Bromley Harvey', he played Big Band trumpet and trombone throughout the 2nd World War with the likes of Glenn Miller and the Syd Lawrence Orchestra. I found this video of him on Youtube >> The Syd Lawrence Band Television Show in the 60s
This song is called 'I Got a Gal in Kalamazoo' performed by Glenn Miller Orchestra from the Album: Moonlight Serenade released in1944 and was nominated for Academy Award for Best Music (Original Song) He is playing trumpet (far left) in the Orchestra. He went on to be a popular music teacher in Manchester and remained passionate about music throughout his life, influencing the whole family into picking up various different instruments to varying degrees of success.
I spent a lot of my youth listening to post punk, Joy Division, New Order, James, Happy Mondays, Inspiral Carpets & Oasis, Nirvana were at their peak, Electro synth pop, indie grungey guitars and acid house. The music defined me, I left my brain in the Hacienda nightclub in 1989 when music officially became my passion aged 17. At the same time I went to Manchester Uni and studied business, computers, the student union bar, nightclubs, raving, dancing, It was where dreams got made ! At the time Manchester music scene was in full bloom.
You would also find me hanging around various music shops in town, A1 music, Johnny Roadhouse, playing on synths, guitars, drums, getting asked to leave & only wishing I could afford some of the gear I tried out. I was always making a big 'expensive' list. A bit like Wayne from Waynes World when he sees his white Fender in his local music store, but there was actually little alternative on offer, I was pretty skint.
A lot of the gear I wanted was just too expensive for me, so I started to improvise and always have. Fast forward a decade or two and in 2008 I ended up in China and met with the guys from the JOYO factory. Their tech was amazing, they can literally make anything & they do make everything!. We make up a good team !.
I have grown very passionate about JOYO products and my long tance working relationship has become well established with them, with strategy and development of products playing a key part. A combined team effort in making it happen.
I am proud of what we have achieved so far, putting the foundations in place of a business in a very competitive market and small industry. JOYO UK acts independently from any other distributor in the UK. We remain a small family UK business but hope to soon be able to expand our offering with a fresh investment into the business in the UK.
We are still at the very early stages of the brand. I do believe JOYO is a serious contender to other brands available in the UK music industry, it is solid and we are not going away now. We have established great reviews and we care about what we do, we also care what others think.
JOYO products appeal on every level, the affordability and quality of the range mean that they are the perfect choice for everybody, from young musicians starting out, to experienced professionals at home, in the studio or at a gig.
We want to include everybody from our engineers & talented colleagues who build the pedals in the JOYO factory, the independent retailers who we work with and support in the UK, to the aspiring & professional musicians who use & enjoy the products to do what they do, in whatever way they please.
Who am I ? I am Dave, 49, partner for 30 years to (Liz-below), a dad to two beautiful girls and 2 whippets, I'm a bit of a hippy, a vegetarian, creative, liberal, free thinking, introverted, analytical, business man-cunian, Hacienda 88-92 raver, BMX'er, geek, rescue chicken keeper, unsigned musician, business intelligence consultant, software, product & web developer.
JOYO Audio UK Limited
Mrs JOYO UK - the real boss.
With thanks to these people who all played a part in JOYO UK.. past and present..
The knowledgeable one.
We shall salute you forever.
With over 250 years experience of playing live music, look out for his honest comments and reviews coming on each product page.
"Like me, I guess most guitarists love to experiment with their sound. Though most of us don't have the money to buy pedal after pedal in the search for our own holy grail. This is where JOYO comes in, quality pedals and accessories at low prices so you can experiment without breaking the bank" Matt B.
and you of course