On Thursday 21st November JOYO audio UK closed its showroom doors for the last time, whilst I have thoroughly enjoyed having some high street presence in our local town centre over the last 3 years, we have decided it is time to move JOYO UK out and up.
We opened our JOYO showroom 3 years ago to showcase our products off to local followers of JOYO. It was the perfect location for us to be based providing us with great warehousing and distribution facilities; 5 minutes to work isn't a bad commute really either!
We took the opportunity to branch out to support our local music community, meeting everyone from those embarking on their first guitar lessons, music teachers, education providers and plenty of gigging musicians seeking a new tone. We offered a range of guitars, books, services and accessories and dipped our toe into the world of high street music retail.
During our stay on the high street we were made to feel very welcome by our local community and it has been great to meet so many guitarists and musicians from near and afar. It has also been very useful to meet the various distributors in the industry and to realise that we are doing things right!
As far as JOYO business goes it has been an eye opener. It was a brief glimpse into the very hard world of music retail, a giant learning curve, but mostly a great opportunity to hear what people think of the JOYO products and what they like. I don't want to say the last few years was all in the name of research, but listening to customers is key to developing any business.
We have listened to what our customers said about guitar effects, the industry and the current state of the high street. It is important that we utilize that information, and use it to help JOYO grow and support everyone, no matter what channel they decide to buy.
It is time we recognise where our strengths are and where we must focus more in 2020. We have a clear vision to bring more great affordable products, to focus on supporting our users more and to carry on what we are good at.
So, it is time to move on, up and out. In 2020 JOYO Audio UK will have new locations for office/support and warehousing, and unfortunately these will not be customer facing, but we hope our products will continue to reach you, be it via online or in other music stores up and down the country. Check our map for your local JOYO stockist.
So it is not goodbye, but farewell, cheerio and toodle-oo..