JOYO eBay VeRO Amazon NOCI Programme and Enforcement

If you received a notice from stating that your JOYO product was removed from or please read the following statement:

If you have received a notification from eBay or Amazon that you must withdraw your advert, it is because we believe that your unauthorised listing of a JOYO product is a violation of JOYO intellectual property and distribution rights.

Buying JOYO Products Safely on eBay

Unfortunately, sellers often use eBay & Amazon to sell counterfeit or unauthorised products to target unapprised buyers. Authentic authorised versions of JOYO products can be purchased from any of JOYO Audio UK authorised distributors, listed on the JOYO Audio UK official retail network

The sale or auction of improperly represented merchandise, or the unauthorised use of JOYO  trademarks and copyrights cause monetary damage to JOYO business, as well as damage to the JOYO brand name and reputation.In order to protect JOYO UK Dealers, Distributors and UK Consumers, JOYO Audio UK must be vigilant in protecting the JOYO Brand and its reputation and will act to end any infringing auctions.

In order to ensure that eBay continues to provide our mutual customers with a safe, legal and enjoyable place to trade JOYO products.Many websites make counterfeit or unauthorised products available for purchase online. JOYO Audio UK  monitors such websites to protect our customers and safeguard our legal rights in accordance with EU Intellectual Property law and to exorcise our right. With the spread of counterfeit products parallel importation, it is becoming harder for UK customers to distinguish between authentic dealers and counterfeit products. As a result, JOYO Audio UK Limited is an active participant of the eBay VeRO Program to protect the consumer.

eBay VeRO Programme

Listings identified to the eBay VeRo Programme by JOYO Audio UK Limited have been identified as containing materials that are not authorised by the IP Owner, its agent and therefore infringe the IP Owner’s rights according to English & EU law.

eBay VeRO Enforcement
Common reasons why your listing may have been terminated include, but are not limited to, the following: rights and improperly trades upon JOYO standards and reputation.

Amazon NOCI
Common reasons why your listing may have been terminated include, but are not limited to, the following: rights and improperly trades upon JOYO standards and reputation.

Trademark Infringement - the item offered for sale may be an unauthentic product which infringes JOYO's intellectual property rights or the content of the listing contains unauthorised use of JOYO's protected trademarks.

Copyright Infringement - the listing may contain JOYO's copyrighted text, images, or other materials or the item offered for sale may be hardware and/or software that comprises pirated content, was offered for sale in violation of an enforceable license agreement, or unauthorised use of JOYO's copyrighted text, images, or other materials

Unauthorised Dealer Representation - no eBay or Amazon seller should ever represent themselves as an authorised dealer because JOYO's authorised partners are not permitted to sell our products directly on or without agreement.

• Unauthorised resale of JOYO products obtained from an authorised dealer.
• Unauthorised importation of a JOYO product
• Misleading customers in the true location of the item.
• offering an invalid / fake warranty
• Your listing fails to disclose to potential buyers material differences in goods sold to the UK market and those sold outside the UK.
• Your listing fails to disclose to consumers appropriate warranty terms, or lack thereof.
• Your listing implies an association or affiliation with JOYO, as you are directly linking to, or directing users to its websites ( or without authorisation.

Additional Information

Any auctions, or offers for sale, that infringe upon, or violate JOYO Audio UK rights, will be pursued.

Please contact the undersigned for further discussion of this matter.

Authorised IPO UK / EU Agent: JOYO Audio UK Limited, 173 Egerton Walk, Walkden Town Centre, M28 3ZH, England
On behalf of:  SHENZHEN JOYO TECHNOLOGY CO., LTD. 2F, 28th District, Shenzhen, Guangdong, China

Help in identifying authentic JOYO products is provided by viewing the UK approved retailer network or by contacting JOYO at:


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